From crafting engaging narratives at Trans TV to developing cultural heritage campaigns like Jelita Indonesia. I create meaningful content that connects with audiences and preserves cultural values.
Currently developing Impact and CareerSync AI during Vibe Coding Week 2025
Creative digital storyteller passionate about sharing valuable content through extraordinary ways
"I'll never be who I wanna be, if I don't move out of my comfort zone"
This belief drives my continuous learning and passion for challenging myself to the next level in creative storytelling and digital innovation. Every project is an opportunity to push boundaries and create meaningful impact through authentic narratives.
Crafting engaging narratives across multiple platforms
Professional broadcasting and digital media experience
Supporting digital creators through SM-gnt platform
As a Senior Process Executive at Cognizant Malaysia, I specialize in content moderation and policy compliance, ensuring quality standards across digital platforms while maintaining cultural sensitivity.
Currently developing innovative solutions through IMPACT and CareerSync AI during Cognizant's Vibe Coding Week 2025. These projects focus on leveraging technology to create meaningful social change and democratize career development opportunities across the Asia-Pacific region.
Professional journey and expertise across content creation, media production, and digital innovation
Cognizant Malaysia SDN BHD
2022 - Present
Leading content moderation excellence for diverse global markets, ensuring platform safety while preserving cultural authenticity. Specialized in cross-cultural policy implementation, I've developed frameworks that balance international compliance standards with local sensitivities.
KALS Corpora Indonesia
2019 - 2022
Spearheaded groundbreaking cultural preservation campaigns, most notably the viral "Jelita Indonesia" series that reached 5M+ viewers across Southeast Asia. Beyond creative direction, I strategically managed online advertising campaigns and comprehensive communications processes, optimizing content distribution across multiple digital platforms. Collaborated with prestigious cultural institutions including Saung Angklung Udjo and high-profile talents like Zaskia Adya Mecca.
Trans TV - Berita Islami Masa Kini
2017 - 2018
Launched my professional media career at Indonesia's leading television network, contributing to "Berita Islami Masa Kini" - a flagship program reaching millions of viewers nationwide. Mastered the fundamentals of broadcast journalism, from compelling scriptwriting to data-driven audience analysis using RSCC metrics. This foundational experience in live television production taught me the critical importance of deadline-driven creativity and authentic storytelling under pressure.
Technical skills and competencies across content creation, media production, and digital innovation
Projects that create meaningful social change and preserve cultural values for future generations
Social Impact Coordination Platform
IMPACT is a comprehensive digital platform designed to unify and amplify social impact efforts across the Asia-Pacific region. Originally developed during Cognizant Vibe Coding Week, this platform transforms scattered volunteer efforts into a cohesive ecosystem of change by centralizing opportunities, facilitating intelligent skill matching, enabling team collaboration, and providing comprehensive impact tracking and analytics.
Built with cutting-edge technologies and best practices
Optimized for all devices with elegant user interface
Comprehensive tools for team collaboration and workflow optimization
Digital Storytelling for Cultural Conservation
Through projects like Jelita Indonesia, I've dedicated my career to preserving Indonesia's rich cultural heritage using modern digital storytelling techniques. These campaigns have reached millions, raising awareness about traditional arts, crafts, and cultural practices that risk being forgotten.
Cultural campaigns viewed by millions across Southeast Asia
Collaborated with Saung Angklung Udjo and traditional art institutions
Featured campaigns that blend tradition with modern storytelling
Empowering Career Growth Through Technology
CareerSync AI represents my commitment to democratizing career development through technology. This platform bridges the gap between education and employment, helping individuals discover their potential and connect with meaningful career opportunities.
Connecting thousands of job seekers with suitable career paths
Intelligent algorithms for personalized career recommendations
Comprehensive tracking and development of professional skills
Supporting Genuine Talent in Digital Space
SM-gnt platform embodies the "Semangat" (fighting spirit) by providing comprehensive support to digital creators. This initiative helps talented individuals navigate the digital landscape, develop their skills, and build sustainable creative careers.
Mentoring and guiding emerging digital content creators
Connecting creators with brands and collaboration opportunities
Strategic planning for sustainable creative business development
Ready to collaborate on innovative projects that make a difference? Let's build something amazing together!
I'm always excited to discuss new opportunities, innovative projects, and ways to leverage technology for positive social impact. Whether you're looking for a collaborator, want to learn more about my work, or have an exciting project in mind, I'd love to hear from you!